after months of watching the anime and weeks of enduring the fillers there's still one question that remains unanswered.. WTF does the name Bleach have to do with Hollows, Death Gods and Soul Slayers? At first I thought the anime was called bleach because of Ichigo's hair since it really SEEMED as if he bleached it to have an orange hue but as it turns out in the later eps, we see that orange IS his hair's natural color so that line of thought is down the drain. The next orange thing to come in mind is Kon. Well, he doesn't come close to being the lead character so that thoughts gone too. gah! I can't believe I stayed all night thinking about bleach!